The 28,000-run campaign, which was printed by London-based MBA Group, targets existing Citroën customers looking to buy a car in April 2009.

The campaign aims to promote the C3 Picasso’s "funky exterior and spacious interior". The outer of the mailer shows typical clutter found in a family garage while the leaflet shows how the same clutter fits into the car's boot.

The campaign was created by agency Kitcatt Nohr Alexander Shaw and will roll out this month.

Managing partner Marc Nohr said: "With this campaign, we’re aiming to pique potential buyers’ interest in the new C3 Picasso early on to influence their purchase plans. Our approach brings to life the best features of the car."

Citroën UK marketing director Ian Hughes said: "The C3 Picasso is a compact and funky-looking car. This campaign highlights the design features that make it comfortable to drive and fun to ride in, and will generate plenty of interest in the car in the run up to the launch."