The Scottish-based paper manufacturer said the grade was chosen for its environmental credentials and it has 50% post consumer waste content and is FSC certified. 

Malcolm Sinclair, marketing director at Tullis Russell, said: "We've seen a huge growth in interest for our recycled content grades.

"Brand holders have begun to understand that with trucard recycled they are still able to achieve the premium look they are after and guarantee printers a board which will perform without compromise in production."

The outer cartons were produced by French packaging company Alliora.