The marketing campaign, which was created by creative agency Kitcatt Nohr Alexander Shaw, is aimed at encouraging potential buyers in the 45-64 year age group to test drive a Toyota.
The direct mail piece includes detail on finance deals and the offer of an M&S voucher to those that sign up to test drive one of the cars.
Models in the range include the Aygo, Yaris, Auris, Avensis and Urban Cruiser.
Toyota chooses DM to promote new range
Toyota has opted for direct mail to encourage car buyers to opt for one of the manufacturer's Optimal Drive models.
