Existing customers will be offered a third off selected products at the supermarket in a 350,000-run promotion, print-managed by Charterhouse and being rolled out now. A follow-up email will also be sent.

The Kitcatt Nohr-created direct mail pack features a selection of recipes using Waitrose produce. Wine recommendations, which also come with a third-off, also feature.

The pack’s outer boasts the line You can have the best of both worlds. A letter contained in the pack includes vouchers to motivate recipients to shop at Waitrose. Offers include a free pastry from the Waitrose café and a free Bag For Life.

Neil Stead, marketing manager (direct marketing) at Waitrose said; "Easter is a time of year when friends and family get together. Our campaign will offer shoppers plenty of inspiration for their Easter menus, and show that our range offers both quality and value."

Marc Nohr, managing partner at Kitcatt Nohr added: "This campaign is the latest in the series of regular direct communications we produce for Waitrose. As with all our work for them, we hope that this campaign, with its selection of recipes, tips and wine recommendations, will prove inspirational and useful for their customers, as well as generating sales for Waitrose."

Kitcatt Nohr launched in January 2002 and is fully owned by creative partner Paul Kitcatt, managing partner Marc Nohr, client partner Vonnie Alexander and chairman Jeremy Shaw.