Packs of four, six or eight Mr Strings' World Tour cards will be distributed with different-sized products and feature a 3D card that will 'come to life' when viewed through a webcam.
The promotion was created by The Marketing Team and will run for 12 weeks between September and the end of the year.
The Marketing Store’s Faye Ferriday, Senior Account Director, said: "Top Trumps is an iconic card game that encourages fact-sharing and game play among kids. The creative is fun, quirky, and maintains brand affinity with its recognisable purple and yellow Cheestrings colours. We are really excited about the Top Trumps promotion and engaging kids in Mr Strings’ World Tour."
Top Trumps campaign aims to boost Cheestrings in the playground
Kerry Foods is running a Top Trumps campaign including augmented reality for its Cheestrings products.
