The four-week campaign in and around the London Underground includes 18 48-sheet and 33 16-sheet billboards printed by Augustus Martin, while CMYK produced the five designs used for escalator panels.
The promotion was created by Dublin-based The Hive and features European Ryder Cup golfer, Graeme McDowell, celebrating his match-deciding putt on the 16th green of the resort’s Twenty Ten Course.
Gareth Rees Jones, marketing and commercial director at Celtic Manor said: "It’s important that we build on the success of last month's Ryder Cup to sustain our profile and remind people that we are more than just a world-class golf venue. With more than 3m journeys made every day on the London Underground, we feel it is the perfect location to project these messages."
Celtic Manor promotes ex-golf assets in tube campaign
Celtic Manor, home to the 2010 Ryder Cup, has embarked on an advertising campaign to promote its attractions beyond golf.
