The Royle name has been around since 1833 and became part of CPI Group in 2006. CPI Royle will function alongside CPI Group’s commercial counterparts, CPI Colour and CPI Connect. The group said it has aligned the business strategies, expertise and resources of these businesses to further enhance its client offering.

CPI Royle general manager John Cullender said: “The Royle name holds a lot of important historic value both within and outside the company and so there was never any doubt about retaining this name.

“By creating CPI Royle we have managed to preserve this value whilst also showcasing the fact that the company is current and has the most up to date service offering in the financial print sector.

“We intend to grow the strength of the CPI name and continue to provide excellent typesetting, print and mailing solutions for city institutions and the wider financial community.”

The decision to rebrand first came about in October, which Cullender said gave the company time to co-ordinate all of the aspects that needed to be considered in order to do so. The rebrand went live on 20 December, along with the launch of the firm’s new website.

Everything from the company’s stationery to business cards and email signatures have adopted the new CPI Royle look.

“The rebrand was a relatively simple process as we knew we wanted to retain the historic value of the Royle name whilst aligning with the already established CPI brand,” said Cullender.

“Customers were informed on the same day as the launch and collateral has been posted with the newly designed logo.”

CPI Royle’s resources are split between its London typesetting operation based in Shoreditch and its manufacturing operation in Croydon.

Across these two sites the business employs more than 100 people and has a combined turnover of £18m. Parent CPI Group operates from 17 manufacturing sites across six European countries.