Marketing

Coca-Cola revives ‘Share a Coke’ campaign
Coca-Cola is bringing back its ‘Share a Coke’ campaign, which significantly boosted the brand’s sales when first launched and to this day is still quoted as one of the biggest personalised packaging...

ADM snaps up Indicia Worldwide
Konica Minolta is selling its Indicia Worldwide marketing services business to ADM Group.

Abbey Marketing Communications shortfall revealed
The statement of affairs for Abbey Marketing Communications has revealed that it had an estimated deficiency of over £500,000 when it went into liquidation alongside connected company Spirit DM in...

Pro-Active bought by tech firm
Data-driven marketing firm, Pro-Active Business Information, has been acquired by Orbital10, an IT support, managed services and cybersecurity group.

Nutshell Creative to mark 20th birthday
Design and marketing agency Nutshell Creative is celebrating 20 years of success in 2025.

Footprint picks up marketing expertise in new merger
Hampshire marketing and print business Footprint has completed its third acquisition in 12 months, bringing onboard the seven-person marketing firm Freedom-CS to launch a dedicated marketing business...

Direct mail advertising spend jumps 13%
Direct mail advertising spend returned to growth in the third quarter of 2024, beating the country’s overall average of advertising spend of 9.7%, according to the latest figures from the Advertising...

Former Acorn employees launch print agency
A print agency founded by two former employees of Swindon’s shuttered Acorn Press has been met with a wave of enthusiasm after launching just a day after Acorn officially ceased trading.

Bauer Media expands reach with OOH buy
Bauer Media will expand into new markets with the acquisition of Clear Channel’s Europe North business.

Northend expands added value services with second unit
Northend is expanding its operations with a new unit dedicated to Pick & Pack, and has also teamed up with a local charity to help homeless people over Christmas.