Marketing

Footprint picks up marketing expertise in new merger
Hampshire marketing and print business Footprint has completed its third acquisition in 12 months, bringing onboard the seven-person marketing firm Freedom-CS to launch a dedicated marketing business...

Direct mail advertising spend jumps 13%
Direct mail advertising spend returned to growth in the third quarter of 2024, beating the country’s overall average of advertising spend of 9.7%, according to the latest figures from the Advertising...

Former Acorn employees launch print agency
A print agency founded by two former employees of Swindon’s shuttered Acorn Press has been met with a wave of enthusiasm after launching just a day after Acorn officially ceased trading.

Bauer Media expands reach with OOH buy
Bauer Media will expand into new markets with the acquisition of Clear Channel’s Europe North business.

Northend expands added value services with second unit
Northend is expanding its operations with a new unit dedicated to Pick & Pack, and has also teamed up with a local charity to help homeless people over Christmas.

Mail sees notable growth in recycle rates in Q3
JICMail has released its data for Q3 2024, which found that 87% of mail discarded within a 28-day period is recycled, and recycling rates are up 14 percentage points year-on-year compared to the 73%...

Christmas promo packs for Moonpig and Gü
Moonpig has teamed up with indulgent pudding maker Gü for an on-pack pre-Christmas promo push.

Mail most influential marketing medium for winning election votes
New nationally representative research from Marketreach has revealed that mail is more likely to have had an influence on voting intention than any other marketing channel across all ages.

Promo products boss barred
The boss of a promotional products company has been disqualified for failing to keep adequate accounting records.

Print manager Griffin Media Solutions appoints administrators
Tunbridge Wells marketing and print management agency Griffin Media Solutions has fallen into administration and will be wound up.