The City of London-based financial print services specialist was the subject of an MBO from parent Mercurius Groep in November 2014, at which point it was allowed to continue using the Imprima name for up to 12 months.

The firm unveiled its new name and branding at a client event earlier this week.

Joint managing director Tim Black, who led the MBO alongside fellow joint MD Chris Callow, said the firm wanted a name that reflected the trust and reputation the duo and their team had built up over the years.

“In our industry, trust and experience is paramount. For a short while we’re utilising the ‘financial printing’ or ‘the new name for Imprima Financial Print’ for familiarity and continuity, but that will drop away in due course,” he explained.

The firm’s new logo features overlapping circles, with a shield shape at the centre.

“The circles are constructed so that the central portion becomes a shield, which has overtones of safety, trust, and protection. It’s used to showcase a photo image for different parts of our business,” Black added.

Black&Callow’s services include specialist confidential typesetting, design and translation for financial and legal clients, as well as print and print management. It retains its links with former sister company Imprima iRooms for virtual data rooms services.

The firm expects sales of £3.6m to £3.9m this year and employs 25 staff.