R Booth ups digital capacity with Xerox 700

Cornwall, Penryn-based commercial printer R Booth has invested in a Xerox 700 press in order to meet customer demand.

The machine, which was supplied by Xerox reseller Portrayal, is already printing short-run books, business/greetings cards and marketing collateral for estate agents. The company also works closely with the University College of Falmouth.

"We're primarily litho but we know there's a growing market for digital," said reprographic manager Neil Richards. "In recent years, the demand for short-run digital printing has vastly increased. As a result, we looked to replace existing digital equipment with a machine that was robust enough to handle growing digital print volumes."

The production press replaces the 21-staff company's Toshiba machines and joins a five-colour Komori at the printer.