According to John Browne, owner of 24Hour Printline, the investment in the Xerox 770 printer will increase its digital output, which currently accounts for 50% of its turnover.
"From a business perspective, the Xerox 770 enables 24Hour Printline to expand its range of print services, now offering a variable data printing service to complement our existing litho and conventional digital print facilities," he said.
Browne added that the Xerox 770 is "certainly faster and more productive" that its previous Xerox machine.
"I’m also very impressed with the effectiveness of its duplex printing on 300gsm media. The quality of the finished article is noticeably improved, too," he said.
The Xerox 770 machine offers output speeds of up to 71ppm at a resolution of 2,400dpi x 2,400dpi and is aimed at customers producing direct mail, calendars and marketing collateral.
It can print onto a maximum substrate weight of 300gsm and offers scanning speeds of 50ppm for colour and 80ppm in mono operation.
New to the machine is the Automated Color Quality Suite (ACQS), which is a set of software tools driven by the printer's inline spectrophotometer. According to Xerox, this helps to automate colour management tasks with minimal operator involvement.
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