The Peterborough-based company has invested in the new machine in a bid to grow its online presence and ability to print on-demand.
Director Rob Gutteridge said that due to run lengths coming down and a growing emphasis on faster turnaround times, the digital investment made sense.
"The market place is changing. People are becoming more marketing savvy and only buying what they need. Customers have to be more reactive and digital benefits from that," he said.
Established in 1991, the £1.2m turnover company had previously dipped its toes into digital with a Heidelberg DI press but now plans to expand its offering with the Fujifilm-supplied Xerox 700.
Gildenburgh is also aiming to build upon its template-driven online ordering system that primarily offers marketing and promotional materials.
"We've built our online service up and digital is core to that. By bringing it in-house, we can hopefully grow it further."
According to Gutteridge, the company bases its selling on quality and the new 700 sits perfectly with its five-colour litho offering.
He said: "Digital printing can often mean sacrificing a certain amount of print quality, but the Xerox 700 enables us to continue to deliver the high quality print that Gildenburgh prides itself on."
The Xerox 700 is aimed at the production of photo books, brochures, direct mail pieces, catalogues, calendars and postcards. It can output at speeds of up to 70ppm in both colour and mono production and on stock weights ranging from 64-300gsm.
See also:
Gildenburgh's Horizon buy brings in finishing work from rival printers
