At the event held at the Grand Hyatt, Alok Bhardwaj, senior vice president, Canon India shared insights into what the digital print is looking into and how to engage with customers.

Bharadwaj said that digital print was "creating opportunities" and clients loved to get "value-added things and inventive ideas that appealed to their interests."

He added: "The digital printing industry in India is in its infancy at Rs 2000-cr with a growth rate of 12% annually. There are 40 continuous feed and 3,000 cut-sheet digital printing presses in the entire country."

Sachin Shardul, technical editor of PrintWeek India did a demo in which he showed 30 award print samples and highlighted the tech-specs.

He was joined by the CEOs of some of the award-winning print firms who talked about the importance of having a relationship and contact with a client, understanding their business and their graphic requirements and ensuring that multiple-point of contact approach was echoed in the print production.

After which, Wayne Morgan, digital publisher, Haymarket, made a presentation: "India imports 2,813 units of offset machines (270 are brand-new). This number is expected to increase by 2012. As per a pressXchange survey, 57.7% printers opt for dealers."

He added: "Whenever one buys a pre-owned machine, the print company owner should opt for a test trial, confirm the condition of the press before the price, eliminate the middle-man, have proper arrangements for service and parts for after sales support."

Details of the second PrintWeek Breakfast Briefing, will be published shortly.