At the event held in the boardroom of PrintWeek publisher Haymarket Business Media in Hammersmith, Angel Llewellyn of Angel Productions and consultant Tony Smith shared their insights into what creatives are looking for and how to engage with them.

Llewellyn said that creatives were "like magpies" and loved to get "shiny things and inventive ideas that appealed to their interests".

Smith added that something as simple as getting in front of designers with some sandwiches and some samples could be enough to help promote your prowess.

They were joined by McKenzie Clark commercial director Ben Moss, who talked about the importance of having multiple points of contact within a client, understanding their business and their graphic requirements and ensuring that that multiple-point of contact approach was echoed in your own business, rather than relying on a single salesperson to own each account.

Moss also outlined where he saw the opportunities for wide-format printing to support businesses' marketing activities around the London 2012 Olympics. He said there was a window of opportunity for firms that planned their approach now and had the right structure and capacity in place, although he cautioned firms also needed to plan for the end in 2013 once the Olympics effect had worn off.

Details of the second PrintWeek The Wide-Format Opportunity Breakfast Briefing, which will be held in Manchester on May 6, will be released shortly. Click here for more information.