The Peterborough-based digital business has spent heavily on print equipment, despite the recession, so it can offer a more competitive service.

Part of t2 Studios, the printer has taken delivery of a Xerox 700 colour press and a Xerox 4112 mono production machine to replace two previous digital machines.

Peta Carter Smith of print4tomorrow, said: "Investing is something not many people are doing at the moment, but we wanted to invest in new technology to improve the speed and quality of what we can do."

She added: "We have been offering digital print services since 1999. The new press allows even higher quality printing at high speed, which is cost effective for even just a small number of items."

In addition to producing a range of print including leaflets and brochures, the company is looking to offer personalised print

"Digital technology also allows variable data printing, enabling companies to personalise literature by including different individual names and addresses in every document," said Carter Smith.

"This has been shown to make communications much more effective and produces an increased response rate when used on direct mail."

See also:

Xerox 700 product review