Print UK will be offering visitors a customised itinerary to guide them around the show.


Show organiser Gary Swinford said: "Print UK will focus on the entire production process from design to delivery. To ensure visitors get the most out of the show we want to go much further than providing them with a list of exhibitors and products."


Pre-registered visitors will be asked to provide details of the issues and topics that interest them in the production process.


This information will be used to direct them to exhibitors that have relevant products.


"As far as we know this is the first time such a personalised service has been offered at a graphic arts exhibition," said Swinford. "We are confident that it will be of great value as it will ensure visits can be really focused."


The show, which takes place between 18-20 September at Olympia, is already 60% booked. Trade Events is confident that this year the expo will move further away from its roots as a quick-print show.


Story by Barney Cox