Published by River Publishing, 30pp Dare went on sale yesterday (21 March) across the chain’s 759 stores. Superdrug hopes to sell 350,000 copies a month.
Zebra handled the colour reproduction for the title. The features in the launch issue include 247 beauty and fashion must-haves and an interview with Lily Allen.
Dare will also carry trends, beauty, fashion, and celebrity news.
Prinovis Liverpool prints Superdrug's Dare title
Gravure super site Prinovis Liverpool has printed a new paid-for glossy style monthly from retailer Superdrug.
