The glossy title will be the first independent consumer title for customer magazine publisher, River Publishing.

The title will directly compete for the readership of Psychologies will feature articles on emotional and physical wellbeing under the strapline 'Shape Your Life'.

St Ives Plymouth is printing the text of the title on its eight-unit Goss M-600 Press onto 70gsm Royal Press 400 Gloss.

The magazine's cover was also produced on the Goss press and printed on Finesse Gloss 170gsm.

The 250-strong printer perfect-bound the title in-house on its Kolbus Ferag Rollstream Binder.

Shape will be available from 2 April priced £3.10.

River Publishing also produces The Harrods magazine, Superdrug's Dare and WeightWatchers magazine.