New for 2021, alongside popular classics such as Love Island suitcases, wristbands, robes and phone covers are an insulated water bottle, small washbag and cotton tote bag – all personalised, of course, in the informal script typeface favoured by the show. Pecita, designed by Philippe Cochy, since you ask. 

However, Overmatter believes they’re missing a trick here. Surely the merch should include a reactive t-shirt range that chimes with the series’ catchphrases and irritants. For 2021 this would surely be Toby’s “I’m moving mad” and Faye’s “ I’m keeping my options open” as well as, perhaps, (warning expletive coming), “I’m about as edgy as a f*cking circle”. That said, after Faye’s fall-out with Teddy made for uncomfortable viewing, perhaps “I’m complaining to Ofcom” would be most appropriate of all.