New Year predictions - English Heritage's Elaine Pooke

Elaine Pooke, print buyer, English Heritage

What trend do you think 2012 will be remembered for?

Apps, social media, mobile

What do you think will represent the single biggest opportunity for printers in 2013 and why?

Offering everything to the client and getting on board with new technology.

What do you think will represent the single biggest threat for printers in 2013 and why?

Loaning money from banks, competition.

What’s the one thing that the industry should do more of, or do better, in 2013?

Buy more print, invest in your printer supplier.

What was your highlight of 2012?

Olympic Games.

What are your hopes for 2013?

More consolidation of services so they can offer more to customers.

What was the most important thing that you learnt in 2012?

There is no limit on how to get your message out there.

What will you do differently in 2013?

Learn more about technology, buy better.

What does the industry need to do differently in 2013?

Offer and take on board all the latest they can offer clients.