Last month the previously web-only discount code business said that it would be sending out a printed book for the first time with a Christmas special.

It is now aiming to capitalise on the trend towards booking holidays in January by sending out a second booklet targeting holiday makers.

The book will be printed by Mitcham printer Aldridge Print Group, which printed the first book. It will be branded in the same style as the website.

Mark Pearson, managing director of MyVoucherCodes, said: "We are very keen to maximise the reach of the MyVoucherCodes brand because we know how valuable it will be to consumers.

"The MyVoucherCodes Christmas booklet has been received so well by savers and retailers that we thought a Travel Guide would be ideal, as holidays can be so costly."

The company is aiming for the book to help them raise its profile to a new and varied target audience, which will then lead consumers to use the site more frequently.

Visitors to the website will be able to request a free copy of the booklet.