According to managing director Quen Baum, the company will not just be offering technical advice and repairs on its machines but also advising customers on problems stemming from digitally printed materials.

He said: "This is aimed more at applications. We get people saying that they want to do this but can't and that this job won't run on their machine. There are so many advances in digital machines: static is far greater than with litho so paper may not run through properly, for instance.

"There are far more instances when a machine can go wrong and it is our job to understand what these problems are so we can help our customers smooth them out. They can say 'I printed this on an XYZ press and I can't finish it' and we will know how to deal with that problem."

Baum added that the department was created because technicians were being called out to jobs that they did not consider to be "their problem". He said: "They were saying 'the machine isn't broken', so we are also training them up to understand these problems."