Media roundup: News Corporation, Microsoft, O2, Aegis Isobar, BBC, GoCompare

We bring you the buzz from the wider media sphere, across the world and across the web. This week: Murdoch to step down from running newspapers; Microsoft in $1.2bn Yammer deal; O2 awards digital contract to Tribal DDB; Mark Cridge exits Glue and Aegis Isobar network; BBC commissions Elbow for 'Stadium UK' track; GoCompare tries to kill off brand character.

 

Rupert Murdoch to step down from running newspapers
Rupert Murdoch will be chairman of the divided News Corporation empire but will not be chief executive of the publishing arm, home to The Sun and The Times newspapers, the media company today (28 June) confirmed.

Microsoft splashes $1.2bn on business social network Yammer
Microsoft has acquired corporate social networking company Yammer, for $1.2bn (£769m), which it intends to integrate with Office and Skype, once the deal has been approved.

O2 picks Tribal DDB for digital revamp
Tribal DDB has won a place on the O2 roster after landing the brief to revamp its entire digital presence.

Founder Mark Cridge to exit Glue and Aegis Isobar network
Mark Cridge, the global managing director of Aegis Media's Isobar network and founder of Glue, has decided not to return to the business following a six-month sabbatical.

BBC brings in Elbow for Stadium UK Olympic campaign
The BBC is focusing its marketing activity and title sequences for the Olympics around the concept of 'Stadium UK', which features a specially commissioned track by Elbow.

GoCompare attempts to kill off brand character in latest TV ad
GoCompare, the price comparison site, is launching a new brand campaign, which sees someone attempt to blow up the long-standing brand character Gio Compario in an act of revenge for his opera singing.