Hello! creates 3D Gary Barlow cover for Jubilee edition

Hello! magazine is offering readers a closer look at this week's cover star Gary Barlow by rolling out an augmented reality app that presents a 3D image of the Take That singer.

Lottery promotes 'genuine' Olympic contribution through ad push

The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling out an ad campaign to highlight the £2.2bn it has contributed to the Games.

Kellogg boss departs as food giant kicks off global rebrand

Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global rebranding billed as the "most significant update" of its corporate identity in the company's history.   

Brazen to 'bring out the cake' for McVitie's

A campaign to promote McVitie's cakes as a summer snack of choice has been handed to Brazen.

Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative network DDB "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group WPP.