Barclaycard introduces new strapline in Christmas campaign
Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign in seven years.
Stella Artois launches Christmas-themed packaging and ads
Stella Artois is launching limited edition primary and secondary festive packaging and updating its marketing to tap into its heritage as a lager crafted originally for Christmas.
Warc cuts adspend forecast amid Eurozone troubles
Adspend growth has been revised down globally due to "grave concerns" about the volatile conditions in the Eurozone, according the latest International Ad Forecast by Warc.
JCDecaux buys Concourse Initiatives
JCDecaux, the outdoor media owner, has bought experiential marketing company Concourse Initiatives from Media Initiatives Group for an undisclosed sum, in a bid to expand its experiential offer.
World's first temporary mall Boxpark chooses Canoe for PR support
Boxpark, dubbed the world's first temporary mall, has called in Canoe to handle its PR.
Media roundup - Barclaycard, Stella Artois, Warc, JCDecaux, Boxpark
We bring you the buzz from the wider media sphere, across the world and across the web. This week: Barclaycard's first outdoor campaign in seven years; Stella rebrands for Christmas; Warc cuts ad spend outlook; JCDecaux buys Concourse; World's first temporary mall signs PR ahead of Christmas launch.
