Media roundup: GSK, Locog, JCDecaux, Outdoor Plus, Specsavers
We bring you the buzz from the wider media sphere, across the world and across the web. This week: GSK accouint up for review; Locog opens Olympic outdoor sites to non-sponsors; JCDecaux reveais 2011 sales; Outdoor Plus launches The Spire site; Specsavers to shuffle its 39m media and buying business.
GlaxoSmithKline launches review of multimillion-pound UK PR roster
Pharmaceutical giant GlaxoSmithKline is to launch a review of its multimillion-pound UK PR roster following a shake-up of its in-house comms team.
Locog to open Olympic outdoor auction to non-sponsors
Outdoor advertising sites near the Olympic Park are to be sold to non-sponsors, marking a shift from previous rules.
JCDecaux UK revenues rise 0.1% in 2011
JCDecaux, the outdoor media owner, reported global revenues of €715.9m (£596.9m) in the fourth quarter of 2011, up 3.6% year on year, while in the UK, full-year revenues were €272.1m (£226.9m), up 0.1% year on year.
Outdoor Plus brings The Spire to West London
Nike and BMW are among the first advertisers on The Spire, a 20 metre-high digital outdoor advertising structure launched by Outdoor Plus on the A40 Western Avenue this week.
Specsavers launches £39m media contest
Specsavers is reviewing its £39 million UK media planning and buying business, which is currently held by MEC and MediaCom.
