Media roundup

11 February 2009

Print buying

We bring you the buzz from the wider media sphere, across the world and across the web. This week: Barnados' interactive poster; Renault and Publicis renew deal; Olay ad censured for air brushing; bmi ad targets BA strike victims; Sellotape launches Christmas campaign

Barnado's launches interactive poster in Tottenham Court Road
campaignlive.co.uk
Bartle Bogle Hegarty has created an interactive poster for Barnado's that talks to people who donate money.

Publicis Groupe and Renault renew longstanding ad deal
Daniel Farey-Jones
Renault has renewed its longstanding international advertising account with Publicis Groupe for a further three years to the end of 2012.

Olay ad censured for airbrushing
campaignlive.co.uk
Ad regulators have upheld more than 700 complaints about an ad for an Olay product after Procter & Gamble admitted that a photo of Twiggy had been airbrushed.

bmi ad targets strike-threatened British Airways
marketingmagazine.co.uk
Airline bmi has launched a print campaign targeting consumers affected by the impending strike by British Airways cabin crew staff.

Sellotape launches Christmas campaign
marketingmagazine.co.uk
Henkel is investing £1.2m in a national ad campaign for its Sellotape brand.

Print buying

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