Media Roundup: British Airways, Best Buy, River Group, Tesco

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26 July 2011

Print buying

We bring you the buzz from the wider media sphere, across the world and across the web. This week: BA in 'pride' campaign; Best Buy moves into print; publicans receive business advice; River publishes new mag for ramblers; Tesco targets plus-size women.

British Airways aims to boost 'pride' with relaunch campaign British Airways is gearing up for a relaunch marketing campaign that will aim to use the heritage of the brand to rekindle pride among staff and consumers.

August Media launches Best Buy's Love Tech magazine Best Buy UK, part of the world's leading

Summersault Communications launches business advice magazine Freehouse Licensees can pick up valuable advice on how to build their business and increase profits thanks to a new magazine.Freehouse, produced by award-winning publishers Summersault Communications, is a new business-to-business publication delivered to the 25,000 independent licensees across the UK.

The River Group to launch walk magazine app for Ramblers The River Group has worked with the Ramblers for just over three years as a full service content agency in both a print and digital capacity across the business and are now pleased to announce the launch of a walk magazine App to expand the digital offer.

Plus-size women's mag goes on sale in Tesco A quarterly magazine for plus-size women that bans ads it deems "harmful" to self-esteem is to be sold in Tesco stores after a successful trial run.

Print buying