Government readies £120m media buying review in marketing shake-up
The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of £120m next year, as part of a shake-up in its approach to its marketing activities.
Old El Paso readies Jubilee-themed campaign
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital campaign as part of activity to celebrate next week's Jubilee weekend.
Future plans new launch as iPad sales hit £3m
Future Publishing is planning to launch a print magazine to follow up its craft title Mollie Makes, while its iPad sales have now passed the £3m mark, according to chief executive Mark Wood.
Cadbury Wispa launches £3.5m ad campaign
Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting teenagers who may not have heard of the brand before its 2008 relaunch.
Regional sales house Clacksons on alert as Archant reviews business
Regional newspaper publisher Archant has put its advertising sales contract up for grabs, leaving incumbent independent regional sales house Clacksons, Mediaforce and Amra to pitch for the business.
