The Digital Print Pavilion, which will include a 60-delegate theatre with eight keynote speakers per day, will be staged in association with the BPIF.

"Digital print has the potential to increase response, reduce wastage and improve customer relations," said exhibition director Darren Whitehead.

"Direct marketing industry leaders are already acknowledging the power of digital print and next year's show will bring it to the mainstream."

The pavilion will also include a surrounding display area offering advice on digital products and services including supply, database management and design.

IDMF 2005 takes place at Earls Court from the 22 to 25 February. For details visit: www.idmf.co.uk.