The event, which is being held on 14 to 16 October at Earls Court 2, is being hailed as the new event for the graphic arts market and will build on the success of DPW as an exhibition for printing solutions.

As well as more than 100 leading suppliers, Total Print! Expo will feature an education programme with a Print Buyers' forum, Hosted Buyers programme, workshops, master classes and industry debates. It has received the backing of PrintIT, BAPC and BPIF.

IIR exhibitions event director Richard Gayle claimed the show would lead the way in a "complete shift of focus" for printing solutions.

He said: "The exhibition is a natural evolution of DPW and will run the gamut from design to mailroom with every step in between. The spotlight will be on the production of added-value creative solutions and end products and the role technology plays in the process."

BPIF said it was pleased to be giving its support to the exhibition. Corporate affairs director Andrew Brown added: "We are delighted that the show will continue to promote digital print while at the same time is extending its remit to encompass the full range of print solutions."

Exhibitors at last year's show included Autobond, BPIF, Canon (UK), EskoArtwork, Graphic Arts Equipment, Kodak, OKI, PrintIT!, Roland DG and Xerox.

For more information for exhibitors or visitors, visit www.totalprintexpo.com