The show, which takes place at Earls Court 2 in London, on 23-24 February, will feature a Direct Marketing Solutions Theatre within the DM zone that will host a range of sessions on subjects including digital print, data protection and list management.

In addition, TFM&A will feature a seminar programme that includes input from Google, Facebook and YouTube and brands such as Coca-Cola, O2, Boots and Sainsbury’s.

According to the show's organisers, the inclusion of digital print within the show ensures that "all bases are covered" for marketeers visiting later this month.

Exhibitors currently listed on the show's website include West Sussex-based Nova Direct Mail.