How was it produced? The substrate was printed at Service Graphics’ Skelmersdale site on its Durst Rhotex 320 textile printer. According to Charles Colbourne, production manager at Sky Creative, the barrier skins were chosen for "directional branding for the customer journey" into the Got To Dance semi-finals filmed for Sky 1 HD at Pinewood Studios. "These were a good fit for this event and served as an improvement on conventional PVC banners previously used, providing better stand-out by allowing coverage of both sides of the barrier," he added.
How does it differ from existing applications? The advent of using barrier skin is a move on from the current system that comprises heavy printed canvas that is then tied to a barrier using cable ties.
What was the feedback? Feedback from Sky has been positive. "They were relatively simple to install and remove allowing us to reuse them for each of the four semi-finals filmed," said Colbourne. Scott King, sales director at Service Graphics, said the launch was the latest way the company had "innovated" to meet client needs. "We immediately felt that the Barrier Skin provided a solution to utilising safety barriers in a more high quality fashion. We are certain our clients will also appreciate its reusable qualities, reducing the amount of waste after an event," King added.
Killer app: New era for event branding
Service Graphics has unveiled a new print-ready fabric cover that it has designed to cover crowd safety barriers at outdoor events. The reusable Barrier Skin is a lightweight Stretchtex polyester fabric that is fully washable and foldable. The first company to use the product, pitched at businesses wanting to maximise their brand at live events, was Sky1 during filming of the recently aired Got To Dance show.
