The reusable Barrier Skin product has been developed to help businesses "maximise" their branding at events. TV channel Sky1 recently became the first company to use the substrate, during the filming of its Got To Dance programme.

Barrier Skin is a fully washable and foldable lightweight Stretchtex polyester fabric. It was printed at Service Graphics' Skelmersdale site on the company's Durst Rhotex 320 textile printer.

According to Sky Creative production manager Charles Colbourne, the barrier skins were used to display Got To Dance branding to the audience as they made their way into Pinewood Studios for the show's semi-finals.

"The product was a good fit for this event and served as an improvement on conventional PVC banners previously used, providing better stand-out by allowing coverage of both sides of the barrier," he added.

The creation of 'barrier skin' could prove to be a step forward from the commonly used system of attaching heavy printed canvas to barriers with cable ties and feedback from Sky has been positive.

"They were relatively simple to install and remove, allowing us to reuse them for each of the four semi-finals filmed," said Colbourne.

Service Graphics sales director Scott King said the launch was the latest example of the company innovating to meet its clients' needs.

"We immediately felt that the Barrier Skin provided a solution to utilising safety barriers in a more high-quality fashion. We are certain our clients will also appreciate its reusable qualities, reducing the amount of waste after an event," he said.