What did the job entail?

Working for property developer Stanhope on its development called Television Centre at the site in White City, St Ives Group company Service Graphics was tasked with wrapping a huge area to advertise the project. Stanhope opted for a simple yet striking black and white graphic for the hoarding. It was installed in July and will remain in situ for two years while development takes place.

How was it produced?

Service Graphics project manager Giles Davies said the graphic was printed on 19 16x4.6m sections on 500gsm PVC using a 5m-wide Durst Rho 512 roll-fed printer, taking three days to print.

It took two weeks to slot each section into individual aluminium frames and install them on a combination of concrete columns and brickwork at different levels. The £38m-turnover 320-staff business uses an in-house installation team who abseil and use cherry-pickers. For this job, it had five staff on site.

What challenges were overcome?

Time constraints and sheer size were both challenges for the firm, but Davies said its experience meant they were easily overcome.

He said it was a challenge attaching the graphic in a smooth surface across such a large area.

“It’s not until we start drilling into the building and getting problems with the fixings that we know how it will go.”

But he added: “It’s not particularly problematic. It’s something we’ve got experience of doing and we’ve done it for many years. We didn’t have much time really – five weeks from order to completion. But you’ve just got to get on with it.”

What was the feedback?

“The client was very pleased. This is the first phase of quite a lot of work that’s going to be progressing.” Davies added.