The new design allows the machine to be used to label print and packaging products and to handle work that requires visible safety marks and brand protection.

Kama chief executive Marcus Tralau said: "Two out of three of our ProCut 74 diecutters are now being ordered with hot foil or hologram-stamping systems."

The hologram-stamping system of the ProCut 53 has four individually controllable heating zones. Holograms can be applied in an area of 510x360mm.

Kama's ProCut 53 runs at up to 3,500sph when stamping holograms, up to 5,000sph for hot-foil stamping and up to 6,000sph for diecutting and creasing.