Interactive posters promote New Order album

News by

07 April 2005

Interactive posters have been printed for the release of New Orders new album, <i>Waiting for the Sirens Call</i>.

The posters beam song clips, photos and ringtones straight to mobile phones. South London-based McKenzie Clark produced posters for the Manchester and Oxford Street, London branches of HMV.

They were printed on self-adhesive vinyl using a Durst Rho printer. The technology behind the posters was created by Cambridge-based firm Hypertag.

Hypertags are short range wireless devices that are able to transmit using both infra-red and Bluetooth.

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