The Manchester digital printer produced the six-sheet jukebox posters on its Inca Digital press.

They all incorporate three-dimensional buttons, which when pressed activate encased electronic devices allowing people to listen to the phones MP3 player, FM radio and ringtones.

Kingsway Press in West Drayton also printed 4,750 other posters for the campaign, located in shopping centres, train and underground stations, on buses, near music shops and in gym chains around the country.

It printed the two designs of six-sheet posters four-colour on its large-format five-colour Miehle SuperLite and backed up in three-colour on the reverse.

Other elements of the outdoor promotion include motion-sensitive talking toilet door panels, tube advertising and bus headliner panels.

Story by Rachel Barnes