Speakers and case studies from companies including RBS, Thomson Local, Unilever, Vodafone and John Lewis will discuss topics including data governance, security and using data for effective decision making.
Programme director Joanna King said: "Data is both a valuable and an exciting resource, and in today's difficult economic times, it's imperative that organisations know how to collect and use their data innovatively, creatively and responsibly.
"At this year's summit we have a team of highly experienced practitioner-speakers from whom delegates will gain a clear understanding both of the issues and of the practical solutions they can inject into their own strategies."
The third IDM Data Council Summit will take place on 5 March at Jurys Hotel, Great Russell Street, London.
IDM reveals line-up for data management conference
The Institute of Direct Marketing (IDM) has announced the line-up for its annual Data Summit, which tackles the challenges of data management.
