The Peterborough-based company wanted to upgrade its current Matrix 530 laminating system and invest in a new automated feeder to increase its quality and benefit from the additional foiling service.

It installed the Matrix 370MP and an Omni-Flow 330 SRA3 deep pile feeder late last year.

Director Peter Martyr said: “After having a previous Matrix laminator from Vivid we knew that upgrading was the most sensible idea.

“The Matrix Metallic system has been designed specifically for applying digital foils and spot UV type effects easily and economically to a wide range of paper stocks. Whilst the Omni-Flow deep pile feeder is a modular system designed to automate the laminating process and remove the need for a dedicated operator.”

He added: “This new investment has now improved the quality of the laminate adhesion with a pressure roller to give a much better finish. The automation addition has meant that we can reduce the cost of the lamination process so that we are more competitive with the online giants.

“This means that we can now offer many more finishes to the portfolio. With foiling and special effects such as spot UV adding more value to a traditional simple card, now your products can really stand out. Special invites, certificates and business cards are just a few things that we can enhance with these many finishes.

“Since our first dealings with Vivid, we have always been very happy with the service we have received. Vivid will go the extra mile to offer help and advice on every occasion. Overall, we believe the Matrix and Omni-Flow feeder system will prove to be a sound investment allowing us to better serve our customers.”

In 2021 GP Print installed a range of finishing kit from Duplo to increase its capacity and automation. Established in 1999, the company serves both B2B and B2C customers.