The St Albans-based printer, which is expected to open its doors early next month, said it is already picking up two to three new customers a day, in sectors such as the pharmaceutical market.

Director Paul Warren said the decision to opt for the Xerox 700 was primarily down to production requirements.

"I had looked at rival machines, including other Xerox models, but the 700 stood out as the one being able to handle the required amount of work."

The company said, when operational, it would soon offer a range of material including flyers, brochures and leaflets.

The 700 uses Xerox's proprietary low-melt Emulsion Aggregation (EA) Toner, which uses no fuser oils and, according to Digital Studio, is cleaner on the environment – a decision Warren said helped aid his choice.

He added that the company was planning to only print on recycled materials.

Warren said: "I believe we are in an industry that that needs to make change through awareness and give people choice.

"The only way we can drive down recycled material costs is if these materials are used more widely throughout the industry. Printers have the power to change the prices of the materials we purchase by choosing to buy. If we all do it, the prices will drop and quality will increase," he added.

The Xerox 700 is aimed at the production of photo books, brochures, direct mail pieces, catalogues, calendars and postcards.

It can output at speeds of up to 70ppm in both colour and mono production and on stock weights ranging between 64gsm-300gsm.