The management of Leeds-based Fentons has said that the firms administration and subsequent rebirth was the only way to secure the companys future and 50 jobs.

Fentons bought the assets and goodwill of Margaret Fentons out of receivership with Ernst & Young after it failed to renegotiate an equipment leasing deal with Xerox, which it found was increasingly uncompetitive.

The firm has brought in new managing director Kenney Richardson, who is also a director of Bradnorth Print Finishers in Bradford and Brand Vision in London. He joins the firms other directors Ian and Michael Rhodes.

Richardson said: "We tried to renegotiate the contract with Xerox, but talks broke down and it was the only option. But 50 jobs are safe now and well be able to invest in new technology."