This year, 365 creatives were asked to express an overarching theme: the emotion of love.
Contributors to the project were asked to spread this message by expressing their interpretation of love as the core inspiration behind their designs, ranging from romantic relationships – resulting in both love and heartbreak – to more platonic expressions of love with friends and family.
The book is printed on an array of red to pink hues from Fedrigoni’s collection of fine papers, each range showcasing unique features – from uncoated to coated, smooth to felt-marked, and pearlescent to recycled.
This year the book is created with several different paper stocks including Sirio Color, Sirio Color Rough, Sirio Pearl, Ispira, Woodstock, Freelife Merida, and Materica. Each book is then wrapped in another paper, Imitlin E/R05 Tela, which is normally used as a packaging grade.
Designed by TM and printed by Identity, the book covers and spines were assembled at random, with varying coloured front and back cover boards glued to each book block. The process has been purposefully left to chance, allowing each edition to carry its own visual signature and message of love, “bringing together both complementary and juxtaposing mixes of colour”.
A limited number of Fedrigoni 365 LOVE can be purchased from Counter-Print, with profits from sales donated to the British Heart Foundation. To date, the Fedrigoni 365 project has raised more than £25,000 for different charities.
Fedrigoni UK marketing manager Ambra Fridegotto said: “Fedrigoni 365 has always created a sense of community and a creative outlet for our collaborators and being able to involve so many creatives in a single project is incredible.
“It has been wonderful to see the response on a topic we can all universally relate to: love. It’s the first year we assign a theme and the variety of interpretations have been beautiful. It’s also been a great opportunity to showcase the variety of papers we manufacture.
“Through a single colour – red – we displayed a multitude of shades, textures and features, each with their own defining identity. Rediscovering the Paper Box, which houses over 80 ranges, reminded me of how much choice and creative freedom we can offer. It is a must-have for all creatives.”
Separately, Fedrigoni has released a new swatch of its Arena range, comprising a selection of white, off-white, and ivory uncoated papers and boards.
It described these papers as “an elegant yet practical tool for packaging, print, photography and illustrations [that] are compatible with any printing, post-printing, binding and folding processes and techniques”.
Available in four shades – Ivory, Natural, White, and Extra White, three different finishes – Smooth, Rough and Bulk, 14 weights from 70 to 580gsm, and six sheet formats – B1 in long and short grain, B2, SRA1, and SRA3 in long and short grain, the papers are sustainably made using 100% FSC-certified fibres, as well as having a version made with 50% recycled fibres.
The range also includes matching envelopes and a selection of HP Indigo-optimised papers.
