The deal covers the print, direct mail, production management, storage and distribution for the entire Liverpool Victoria group. The two parties have worked together for the past 10 years and the extended deal will run until 2007.

"As part of the latest contract, we have been elevated to official group supplier status," said etrinsic account director Matt Bird. "It means we can take a more strategic view on why Liverpool Victoria do things, rather than just how."

Solihull-based etrinsic has an on-site account management team at Liverpool Victoria's Bournemouth headquarters.

Earlier this month etrinsic changed hands after a management buy-out. It is now aiming to be one of the UK's top five print management firms.