The new contract, which will take Etrinsic's relationship with LV= past the 13-year mark, includes the provision of a full print and direct mail management service including data processing and postal consultancy services.
LV= group marketing director David Radford said that Etrinsic's proven ethical and environmental expertise was central to its ongoing relationship with the Solihull-based print manager.
Etrinsic managing director Matt Bird added: "This latest contract has been specifically formulated to clearly align the objectives of both LV= and Etrinsic, and in many ways, has redefined the standard for agreements of this nature.
Etrinsic operates an on-site account management team at LV='s Bournemouth head office.
Recently the two companies worked together to promote FSC Chain of Custody compliance throughout LV='s entire print portfolio.
LV= renews Etrinsic contract a fourth time
Print management and marketing outsource company Etrinsic has signed the fourth renewal of its contract with insurance, investment and pensions group LV=, part of the Liverpool Victoria group of companies.
