The London firm, which earlier this year said it would install software from Mtivity, formerly Printmountain, has booted up pro-M.

The package is billed as marketing resource-management software and aims to cut the costs and time of managing jobs.

It will enable Electronic Solutions to communicate with its customers in real time through its internet-based job bag tool.

Electronic Solutions is part of the Omnicom media group and its clients include Argos, Safeway and publishing group Redwood.

Mtivity chief executive Matthew Atkinson said he wanted to avoid making packages so complex they were never used.