The Staines firm, which announced its renaming last week, has launched ProductionManager, a print planning and production system, and PrintPDF, a PDF-based document template system.

Mtivity claimed both systems were already in use at big-name corporate buyers and print sites and it will be revealing some customers identities shortly. It is targeting creatives, marketers and printers/print managers with the products.

ProductionManager is gaining interest from printers who want to win work back from brokers, claimed spokesman Tom Kahrl. It is designed around the electronic job bag concept so that all job information is in one place. "Its specifically designed for building deeper relations with corporates. More and more are working with very few print vendors," he said.

PrintPDF enables companies to create an online library of sales and marketing collateral, which can be downloaded by different users as soft copies, hard copies or customised copies.

"The natural supplier to deliver that product to the customer is the printer," said director Mat Atkinson. "If they manage the library they are binding themselves to the customer."

Its final product, MediaManager, a digital asset management system, is still in development but will be launched shortly.

Mtivitys products

ProductionManager
An integrated production management application. Incorporates job specification, tendering, supplier management, production and back-office functions.

PrintPDF
A web-based application for creating, customising,
ordering and re-ordering printed material.

MediaManager
An integrated digital asset management system that locates and catalogues digital assets. These can be stored on customers own servers or on Mtivity offsite servers.

Story by Lauretta Roberts