Mtivity creates low-cost MRM software for web

Mtivity has launched a new web-based MRM (Marketing Resource Management) service at a price of less than 50 per user per month.

Mtivity 4.0 is available in three versions Agency Edition, Corporate Edition and Print Edition enabling clients, their agencies and print suppliers to automate and streamline their workflows.

The new tool, which effectively operates as an electronic job bag, will integrate with print com-panies existing workflows or Management Information System and can be configured to reflect different working practices.

Mtivity chief executive Mat Atkinson said the company would be targeting service driven printers with the new products. Were looking at the real innovators; those who are clawing their way up the value chain and getting into areas like FM, print management and digital asset management.

The system requires nominal upfront investment and is sold on a per-user licence basis at a rate of 49 per month.

Invited suppliers can access the system at zero cost.

Story by Lauretta Roberts