The new digital press replaces an older Versant 2100 at the Nottingham firm.

It’s the second major Xerox investment at the business this year, following the installation of a Baltoro sheetfed inkjet press in the spring.

Eight Days A Week said the new Versant was attractive because of its level of automation and productivity, and because of the range of substrates it can handle for high-end work.

The digital press can print at up to 100ppm and has a top resolution of 2,400x2,400dpi. It can handle a wide range of media types from 52-350gsm.

Managing director Lance Hill said the mix of inkjet and toner capacity provided flexibility and “the best of both worlds” at the circa £5m turnover business.

“Our current mix of work and what we are planning moving forward allowed us to make the decision very quickly. Our customers are looking for new ideas and initiatives from us to enhance their businesses, particularly at this time,” Hill said.

He said volumes for direct mail and essential communications work were growing steadily, and the new Versant would “come into its own” producing work for the firm’s web-to-print customers.