Dsicmm presses ahead with expansion with Dataforce division buy

Direct marketing giant Dsicmm has continued its rapid expansion with the acquisition of the direct communications business division of Dataforce.

Financial details of the deal have not been released but the purcahse includes the print, enclosure and polywrapping assets of the Milton Keynes-based company, and will see all staff transferred to Dsicmm.

Dsicmm will fulfil all Dataforce's ongoing obligations through a sub-contract agreement which will "ensure a seamless transition" between the two companies.

Yolanda Noble, chief executive of Dsicmm, said the purchase was part of its ongoing expansion strategy.

"The industry is going through a dynamic period of both service innovation and development, as well as consolidation into major multi-service, integrated companies.

"Dsicmm is one of those few 'super providers' that are now leading the industry in terms of capabilities and scale."

The Dataforce buy caps a busy 12 months for Dsicmm in which it has doubled its turnover to £120m, following the acquisition of K2 in January.